How is A2P different from P2P messaging?

P2P messaging refers to person-to-person texts, while SMS A2P is automated and initiated by platforms or apps. A bank sending a fraud alert or a store confirming an order are classic A2P examples. The distinction lies in both the intent and the infrastructure, with A2P designed for high-volume, time-sensitive delivery.

Can I use A2P SMS for both marketing and OTP?

Yes – Teliqon, as an A2P SMS provider, supports both promotional and transactional flows. A single platform can handle OTP codes for secure login and mass campaigns for customer engagement. This flexibility makes it valuable for businesses that need both conversion-driven and security-critical communication.

Is it possible to integrate A2P with my CRM or app?

Absolutely. Most Application to Person (A2P SMS) platforms, including Teliqon, come with APIs and SMPP connections for smooth integration. That means your CRM, support desk, or custom application can trigger and track messages automatically, without manual effort.

How is pricing calculated for A2P SMS delivery?

Costs for A2P SMS services usually depend on destination country, message volume, and routing quality. With Teliqon, businesses benefit from transparent per-message rates and flexible plans tailored to their usage. This ensures predictable budgets while still maintaining high deliverability.

Application to Person SMS (A2P)

Campaign results stall when audiences don’t open emails or click push notifications – A2P SMS puts your message in front of them instantly, with 98% open rates to prove it. Use the channel that guarantees attention – make every update land where it matters.

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What is A2P SMS and how does it work?

SMS A2P (Application-to-Person) is the automated delivery of text messages from a business system directly to a user’s mobile phone. Unlike peer-to-peer texting, where individuals communicate one-to-one, A2P runs on platforms and APIs – allowing companies to send OTP codes, payment confirmations, service alerts, booking reminders, or promotional offers at scale.  

The key difference between A2P and P2P messaging is intent and volume. P2P is personal and conversational, while A2P is structured, automated, and built for high-volume communication. That’s why A2P is essential for industries where timing and reliability matter most – from e-commerce and fintech to travel and healthcare.

Why businesses rely on A2P messaging

Automated comms at scale

Businesses can send thousands of messages per second with no manual workload.

High delivery and open rates

SMS reaches customers instantly and gets seen – with read rates far higher than email or app notifications.

Seamless user engagement

Customers don’t need to install apps or change habits – they simply read and act on the message received.

Trusted by leading A2P SMS providers

Global enterprises depend on A2P messaging providers to guarantee delivery, uptime & compliance.

Core features of Teliqon’s A2P SMS platform

API-driven message delivery

Integrate A2P SMS into existing systems through our developer-friendly API, enabling automated campaigns and instant notifications with minimal setup.

Global carrier reach and reliability

Our platform connects directly with carriers worldwide to guarantee consistent message delivery, even in regions with complex routing or unstable networks.

Analytics and delivery reporting

Track performance in real time with detailed reports on delivery rates, message status, and user engagement – giving your team full visibility into every campaign.

Supports promotional & transactional flows

From time-critical OTPs to large-scale marketing campaigns, Teliqon enables both transactional and promotional use cases with the same reliable infrastructure.

Data security and compliance built-in

Our platform safeguards user information and ensures compliance with GDPR, PSD2, and industry regulations – protecting both your business and your customers.

Use cases across industries

E-commerce: abandoned cart and shipping updates

Recover lost sales and keep customers informed with reminders that arrive instantly on any device. Automated cart notifications and delivery updates drive conversions and build post-purchase trust.

Financial services: 2FA and transaction alerts

Banks and fintech platforms use secure texting to authorize payments, confirm logins, and deliver fraud alerts in real time. Fast delivery ensures compliance and customer confidence.

Healthcare: appointment reminders

Clinics and hospitals cut no-shows and streamline scheduling with reliable reminders. Patients receive timely updates that improve attendance, reduce costs, and enhance overall care.

Logistics and travel: real-time updates

Carriers and airlines rely on A2P texting to send parcel tracking, check-in details, and flight updates. Customers stay informed at every step, reducing inbound calls and boosting trust.

Why choose Teliqon?

Reliable routing and uptime SLA

Teliqon connects directly with global carriers, ensuring stable routes and 99.99% uptime backed by clear SLAs – keeping your communication dependable at scale.

Competitive pricing and flexible APIs

Our platform offers transparent pricing models and adaptable APIs, letting businesses integrate messaging into any system without hidden costs or complexity.

Scalable delivery infrastructure

Built on a high-availability backbone, Teliqon handles surges from marketing blasts to transactional peaks – with performance optimized at every stage.

Quick onboarding and support

Start sending within a day thanks to streamlined setup and responsive 24/7 support. With Teliqon, businesses gain a reliable partner for A2P SMS solutions that grow with them.

Empowering Businesses Across Industries

Retail

Trust tried and reviewed experts

We were looking for a partner who truly understands what it means to scale fast without sacrificing quality. Teliqon became that partner. Their platform helped us streamline communication, boost team efficiency, and stay fully connected no matter where our people were. It’s rare to find a provider that’s both flexible and rock-solid reliable.

Emma Gallagher

CEO, ZephyraEco Dynamics, Clean Tech/Renewable Energy Solutions

With remote teams across multiple countries, we needed more than just a telecom service — we needed a solution that grows with us and protects what matters. Teliqon delivered exactly that. Their responsiveness, uptime, and clarity in communication are game changers for any company that values operational integrity.

Marius Novak

CEO, WorldTreeSolutions Solutions (Estonia)

Honestly, we plugged in Teliqon expecting just another comms layer. What we got was full-stack infra clarity: SIP trunking that doesn’t choke, DID routing that makes sense, and real QoS dashboards we didn’t have to build ourselves. Plus, their recovery flows are solid — failover kicked in before our internal monitors did.

Valentina Ricci

CTO, ProntoLingo Systems, Enterprise Networking / Telco Infrastructure

Teliqon gave us what most vendors promise but rarely deliver — actual stability under scale. Their infrastructure handles spikes like a champ, APIs are extensible, async-friendly, and log everything we care about. We wired it into our CI/CD to auto-provision comms for new pods — devs love it, ops sleep better. Win-win.

Louis Becker

CTO, Omevix AI (Germany)

As a marketer, you’re always balancing performance and cost. Teliqon gave us the perfect mix — powerful tools for SMS and voice, seamless campaign tracking, and insights that help us double down on what works. Our communication is sharper, faster, and finally fully measurable.

Iryna Kovalchuk

Marketing Lead, Neuvoria Commerce, E-commerce SaaS / Performance Marketing

Before Teliqon, tracking follow-ups and call results felt like chaos. Now we’ve got everything in one place (calls, SMS reminders, CRM integration) it just flows. My team spends less time switching tools and more time actually closing deals. Honestly, it's a new better chapter for our sales rhythm.

Marco Ruiz

Sales Lead, Omevix Health, Healthtech / B2C Wellness Services

We were missing way too many leads simply because we didn’t call fast enough, or lost them in the shuffle. Since switching to Teliqon, our response time is sharp, and the call analytics help us coach reps in real time. Plus, the mobile numbers give our team the freedom to work from wherever and still sound local.

Kate O’Donnell

Business Development Manager, Domin & Arquette Capital, Financial Services / SMB Lending

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Simple Campaign Setup for Any SMS Volumes

Create an account to start your SMS campaigns or request a personalized platform demo.

Configure Channel

Set up your contact database and design a message template to send SMS campaigns via our API or web Interface.

Test Campaign

Our expert team is on hand to assist with any issues during your setup and testing phase.

Send, Engage & Scale

Launch your SMS campaigns, engage your audience, and watch your business grow.

Reach out to Kickstart Your Global Reach!

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What is your main reason for considering a bulk SMS service?

FAQ

A2P SMS stands for Application-to-Person messaging, where a business system sends automated texts directly to users. These can include OTPs, account confirmations, or reminders. Unlike one-to-one texting, A2P is built for scale and reliability, ensuring important messages reach thousands of people instantly.